Fractional COO & Operations Strategist helping CEOs fix delegation, team structure, and systems

 

ABOUT ME

I’m Selina Johnson, Fractional COO and Team Strategist for CEOs who are scaling fast—but feel buried in approvals, breakdowns, and never-ending decisions.

You built a business that works. But now, you’re the one holding it all together.
That’s where I come in.

With over 20 years of experience leading teams, building systems, and scaling service-based companies behind the scenes, I help overwhelmed (but driven) CEOs delegate with confidence, structure their team for performance, and finally step into the role they actually want to lead.


MY RESULTS SPEAK FOR THEMSELVES

  • Helped a physical therapist gain back 30+ hours a week and finally launch his podcast

  • Took a home care CEO from stressed and stretched to running a high-performing office team that operates without her

  • Worked with an investor-led business to scale from $70K to $3M in two years through smart systems and team structure.

  • Created a 7-figure program—The Ultimate Delegation System—used by leaders across 145 niches


WHAT I ACTUALLY DO

I work closely with service-based CEOs to fix what’s not working: messy delegation, over-functioning teams, and systems that don’t scale. Whether it’s hiring right, resetting team roles, or building operational foundations, I step in as your strategic operator to get the business running without running through you.

From health and wellness to law firms, real estate to finance—my clients stop drowning in decisions and start leading with clarity, structure, and capacity.

While I’m based in the U.K., most of my clients are in the U.S.—and I’ve supported growing teams across U.S, U.K, and Austrailia.

WHY CLIENTS WORK WITH ME

If you want templates, surface-level advice, or coaching fluff—I’m not your person.
If you want a right-hand operator who can spot the bottlenecks, lead your team reset, and rebuild your backend for growth—you’re in the right place.

I’ve worked with billionaires, Dames, and industry leaders—but the work I love most is helping everyday CEOs like you reclaim your time, build something that lasts, and breathe again.


 

OUR MISSION

Do the things that FEEDS YOUR SOUL!

Live an enriched and peaceful life through effective delegation and team leadership. More freedom, less stress, seamless success.

 

WHAT CLIENT’S SAY

 

From Bottleneck to ROI

”Working with Selina has transformed my business—my monthly revenue is now 5–6 times what it was before.
That’s a 16.7x ROI. That would be hard to beat.”

Carl Allen, Founder & CEO, Ninja Acquisitions

 
 
 

From Overload to Trusted Support

“Having someone on board I trust and can call on for support has made such a difference—it’s impossible to expand your business when it’s just you.”

— Dr Malcolm Barratt-Johnson, Managing Director, PharmaMedic Consultancy Ltd

 
 
 

Focused, efficient, and straight to the point.

In just one hour, Selina provided strategic insights that will save me 4-5 hours per week, transforming our team's efficiency and freeing up my Sundays. The approach to restructuring client meetings ensures a seamless experience for our clients without constant Zoom calls. Selina’s guidance felt like a burst of energy—focused, efficient, and straight to the point. Highly recommended for anyone seeking to optimise operations!”

Krystal Vazquez, Agency Director

 
 

WHAT PEOPLE SAY ABOUT MY WORK

 
 
 
 
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A LITTLE ABOUT ME

  • Obsessed with: Calligraphy + clever systems

  • Favourite drink: Matcha latte with coconut milk—always

  • Offline joy: Outdoor adventures with my family

  • Best at: Turning chaos into clarity (and winning at Tetris)

  • Created: A calm morning and night routine for my 6-year-old daughter

  • Weekly ritual: Organising and categorising my fridge every Friday (yes, labels included)

  • One day I want to: Swim with the dolphins (Caribbean, ideally)

  • Guilty pleasure: Selling Sunset

  • Would love to meet: Oprah, obviously.

  • Favourite quote: Protecting my peace at all costs