Fractional COO & Operations Strategist helping CEOs fix delegation, team structure, and systems
ABOUT ME
I’m Selina Johnson, Fractional COO and Team Strategist for CEOs who are scaling fast—but feel buried in approvals, breakdowns, and never-ending decisions.
You built a business that works. But now, you’re the one holding it all together.
That’s where I come in.
With over 20 years of experience leading teams, building systems, and scaling service-based companies behind the scenes, I help overwhelmed (but driven) CEOs delegate with confidence, structure their team for performance, and finally step into the role they actually want to lead.
MY RESULTS SPEAK FOR THEMSELVES
Helped a physical therapist gain back 30+ hours a week and finally launch his podcast
Took a home care CEO from stressed and stretched to running a high-performing office team that operates without her
Worked with an investor-led business to scale from $70K to $3M in two years through smart systems and team structure.
Created a 7-figure program—The Ultimate Delegation System—used by leaders across 145 niches
WHAT I ACTUALLY DO
I work closely with service-based CEOs to fix what’s not working: messy delegation, over-functioning teams, and systems that don’t scale. Whether it’s hiring right, resetting team roles, or building operational foundations, I step in as your strategic operator to get the business running without running through you.
From health and wellness to law firms, real estate to finance—my clients stop drowning in decisions and start leading with clarity, structure, and capacity.
While I’m based in the U.K., most of my clients are in the U.S.—and I’ve supported growing teams across U.S, U.K, and Austrailia.
WHY CLIENTS WORK WITH ME
If you want templates, surface-level advice, or coaching fluff—I’m not your person.
If you want a right-hand operator who can spot the bottlenecks, lead your team reset, and rebuild your backend for growth—you’re in the right place.
I’ve worked with billionaires, Dames, and industry leaders—but the work I love most is helping everyday CEOs like you reclaim your time, build something that lasts, and breathe again.
OUR MISSION
Do the things that FEEDS YOUR SOUL!
Live an enriched and peaceful life through effective delegation and team leadership. More freedom, less stress, seamless success.
WHAT CLIENT’S SAY
From Bottleneck to ROI
”Working with Selina has transformed my business—my monthly revenue is now 5–6 times what it was before.
That’s a 16.7x ROI. That would be hard to beat.”
— Carl Allen, Founder & CEO, Ninja Acquisitions
From Overload to Trusted Support
“Having someone on board I trust and can call on for support has made such a difference—it’s impossible to expand your business when it’s just you.”
— Dr Malcolm Barratt-Johnson, Managing Director, PharmaMedic Consultancy Ltd
Focused, efficient, and straight to the point.
“In just one hour, Selina provided strategic insights that will save me 4-5 hours per week, transforming our team's efficiency and freeing up my Sundays. The approach to restructuring client meetings ensures a seamless experience for our clients without constant Zoom calls. Selina’s guidance felt like a burst of energy—focused, efficient, and straight to the point. Highly recommended for anyone seeking to optimise operations!”
— Krystal Vazquez, Agency Director
WHAT PEOPLE SAY ABOUT MY WORK
A LITTLE ABOUT ME
Obsessed with: Calligraphy + clever systems
Favourite drink: Matcha latte with coconut milk—always
Offline joy: Outdoor adventures with my family
Best at: Turning chaos into clarity (and winning at Tetris)
Created: A calm morning and night routine for my 6-year-old daughter
Weekly ritual: Organising and categorising my fridge every Friday (yes, labels included)
One day I want to: Swim with the dolphins (Caribbean, ideally)
Guilty pleasure: Selling Sunset
Would love to meet: Oprah, obviously.
Favourite quote: Protecting my peace at all costs