How to Write Great Content and Optimise Your SEO

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Are you overworked and overwhelmed? You’re drowning in a sea of admin and your to-do list is bottomless. You’re always busy – but are you actually being productive with your time? When you’re working around the clock and racing against time, it’s all too easy for things to get missed: where’s the time to update your blog or write your monthly newsletter, that great article you have in mind doesn’t get written or languishes half finished – the list goes on. After all, it’s all very well having a content strategy, but that’s no use if you’ve no time to write or edit the content you want to publish.

 

SEO is like a résumé, you polish it so you have your best foot forward                       
— Matt Cutts, Google

Google has stated that for an organic search, amongst its top three ranking categories is ‘content’. So how do you go about writing great content, and crucially what factors make your content ‘high quality’ from an SEO perspective?

As a starting point it’s a must to have a clear and defined understanding of your target audience: ask yourself before you start writing ‘What problem am I solving here for my audience?’ and ‘How can this piece add value?’

The best and most engaging blogs and online content are written as you would speak, so your readers feel like you’re talking in person rather than with a cold and sterile tone. It used to be a common understanding that to optimise your SEO you simply plug in as many keywords as you can and then sit back and watch your leads pour in. Search engines soon got savvy to that strategy and now ‘keyword stuffing’ can actually work against you. This isn’t to say that keywords no longer have a place at all: they do, just as long as they work within the natural ebb and flow of your writing. The same can be said for your headings, page titles and other ‘micro content’ – here, use your keywords strategically and naturally in order to create the best, most enticing titles.

So, you’ve got your content written. Before submitting it for distribution or publication, it’s essential to ensure that it communicates its message in the clearest possible way. The benefits of working with an editor or proofreading service at this point can prove to be the difference between content that is kind-of OK and content that your readers will love and, crucially, that they’ll want to read, share and download. Let’s face it, we can all make mistakes in our writing, or end up using the same turn of phrase over and over; having someone else edit in order to oversee and make suggestions to your content can prove invaluable. Proofreaders can check for grammatical and spelling errors, as well as assessing the flow of your content and adherence to a specific style, along with ensuring consistency of formatting throughout. Let’s face it, is there anything as off-putting in terms of a piece’s credibility as a typo or grammatical error in an otherwise engaging piece?

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How do you go about ensuring flawless, engaging content that your readers will love and want to share?

 

Virtual Assistants (VA’s) are highly skilled administrative professionals with a meticulous eye for detail. The majority of VA’s support a wide range of clients across a number of sectors and many have also come from a background as in-house Personal Assistants or Executive Assistants. Virtual Assistants have honed their writing and editing skills throughout their careers, having worked with so much varied content, social media and high-level documentation. They understand your business’s need for creating accurate, snappy and engaging content that looks great and appeals to your audience. So whether they’re getting creative by writing your blogs, transcribing your content, proofreading your documents or giving your teams CV’s a makeover – to name but a few tasks – you can rest assured that your writing and editing tasks are in a safe pair of hands. In fact in no time at all your Virtual Assistant will have added so much value that they really feel like part of the family and you’ll wonder how your business ever got by without one!

It’s often surprising the wide range of time-consuming writing and editing tasks that can be outsourced to a Virtual Assistant. Tasks include, but are in no way limited to:

 

-Article writing
-Blog writing
-Proofreading
-Data entry
-Internet research
-CV writing
-Transcription
-Newsletters
-E-books

 

What could you achieve with all of that extra time if you weren’t juggling all these tasks on top of trying to scale your business further? What could it mean for your bottom line? What could it mean for your work-life balance?

 

Share in the comments which one of these areas of assistance would make the most difference to you.

 

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My name is Selina Johnson and I'm an elite Virtual Assistant providing Virtual Business Support to Executives. We help SME's with administrative, technical and creative support so you are free to grow your business and increase your profits.

Contact us today to discuss how we can add value to your business.


01234 602596
hello@selinajohnson.com

 

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